International exhibition exchange
Tour Your Exhibition
Taking your exhibition to the world means more than a loan. We sit between the lending museum and international partners so communication, logistics, and local presentation stay consistent abroad.
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Outbound Exhibition Services
Taking Your Exhibition to the World
In outbound exhibition services, the coordinator such as Back & Rosta plays a central, strategic role — acting as the bridge between the lending museum and its international partners. While lending collections creates exciting opportunities, it also involves complex processes that require careful alignment across institutions, countries, and professional standards. With teams across Asia, Europe and the US, the coordinator can also operate as a local actor in the destination region, facilitating communication, logistics, and cultural adaptation.
Back & Rosta ensures that every aspect of the exhibition is managed smoothly and consistently. This includes overseeing communication between partners, aligning expectations, managing timelines, and coordinating logistics such as transport, insurance, and installation. They also help adapt the exhibition to suit the host venue, ensuring that the narrative, design, and interpretation remain strong while fitting the local context.
For museums, having a dedicated coordinator significantly reduces risk and internal workload. It allows the institution to focus on its core mission — curating and sharing knowledge — while trusting that the exhibition is being delivered professionally and effectively abroad.
Our outbound journey began with the landmark “Empress Sissi and Hungary” exhibition at the Shanghai Museum in 2017. A recent highlight is “Timeless Symphony – World Cultural Heritage Along the Danube,” currently touring China.
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Exhibition Design and Construction
Transforming the exhibition’s content into a tangible spatial experience
Based on exhibition themes, content structure, and spatial conditions, Back & Rosta continuously provides exhibition design and implementation services. We offer comprehensive solutions—ranging from conceptual development and spatial organization to on-site execution—for museums, art galleries, and various cultural spaces.
We focus not only on the form of the exhibition itself, but also on how the content is clearly conveyed through the space and how the visitor experience is effectively shaped through circulation paths, pacing, and visual systems.
In recent years the company has participated in literary and publishing-themed exhibitions, international cultural-relics special exhibitions, and cross-cultural displays, turning exhibition content into viewing paths that evoke depth and spatial dimension.
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Merchandise Design and Production
Transforming cultural content into everyday design expressions
Drawing on exhibition content, museum collections, and cultural themes, Back & Rosta continuously provides cultural and creative planning, visual interpretation, product development, and brand extension services for museums, art galleries, and various cultural institutions.
Our focus extends beyond the products themselves to how cultural content is translated into a design language that resonates with everyday life—usable, portable, and shareable experiences that keep the museum in conversation with the public.
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Immersive Exhibition Hall
Comprehensive services ranging from content planning to interactive presentation
Leveraging its ability to integrate exhibition content, spatial storytelling, and digital technology, Back & Rosta continues to provide planning, design, and implementation services for immersive digital exhibition spaces.
The focus extends beyond technical presentation: digital tools should enhance cultural content, audience engagement, and atmosphere. For the Han Meilin Museum in Beijing, the team used digital display and interactive experience design so visitors could understand the works and their cultural significance in a more immersive environment.
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The Magic Wall
Magic Wall – The Exhibition That Moves With You
The Magic Wall is more than a display — it is a dynamic, ever-evolving interactive exhibition in its own right. This large-scale, immersive video wall instantly captures attention in any public space, transforming content into a living experience that invites exploration, discovery, and play.
As a museum-grade interactive platform, it combines the impact of a monumental digital installation with an intuitive information system. Multiple visitors can interact at once, making it suited to high-traffic environments where shared experiences matter.
Powered by patented, award-winning software, it can stand as a complete exhibition without physical artifacts, or travel as a modular installation. Visitors can take content with them via QR codes, while institutions gain insight into how people actually use the wall.
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VR Museum
Step Inside History with VR Museum
Experience artifacts and environments that are otherwise impossible to access in real life. With the VR Museum solution, visitors do not just observe history — they step directly into it.
High-quality 3D reconstructions, animation, and guided storytelling restore entire environments, from monumental buildings to their interiors. The same models also serve digital preservation: collections and sites can be archived for conservation, research, and global exchange.